In the second installment of our Marketing for Manufacturers series, we will look at why and how to claim your Google Business Profile.
You already know that your online visibility is of utmost importance to your business and that maintaining your company’s visibility on Google is essential for your business to attract new customers. To take charge of your internet presence and visibility, you must ensure you have an accurate and up-to-date Google Business Profile.
What is Google My Business?
A Google Business Profile, also known as a Google My Business listing, is a free tool offered by Google that allows businesses to manage their online presence across various Google platforms, including Google Maps and Google Search. Essentially, a Google Business Profile is a detailed business listing that includes information such as your business’s name, address, phone number, website, hours of operation, photos, reviews, and more.
The purpose of a Google Business Profile is to provide potential customers with accurate and relevant information about your business, making it easier for them to find and connect with you. By creating and maintaining a Google Business Profile, your business can improve its visibility in Google search results and on Google Maps and increase its chances of being discovered by potential customers. You can also interact with your audience through messaging and responding to customer reviews.
Overall, having a Google Business Profile is a crucial aspect of online marketing and can help businesses of all sizes to attract more customers and grow their online presence.
Why You Need to Claim Your Google Business Profile
Your custom manufacturing businesses can benefit from claiming your Google Business Profile for a variety of reasons. Firstly, having an accurate and up-to-date profile will increase the visibility of your business in local search results. When a potential customer searches for a manufacturing business in their area, Google will display relevant search results with information about each company, including their address, phone number, hours of operation, and customer reviews. By claiming your Google Business Profile, you will ensure that you appear in these search results, that your information is accurate, and that you are being represented in a positive light.
Secondly, a Google Business Profile can help your manufacturing business to engage with your customers and build your reputation. By responding to customer reviews, companies can show that they care about their customers and are willing to address any issues they may have. Positive reviews can also encourage potential customers to choose one manufacturing business over another.
Additionally, you can use your profile to highlight your unique selling points, such as the quality of your products or your great customer service — plus, you can showcase your products and services through photos and videos.
By leveraging the power of your Google Business Profile, your custom manufacturing business will attract new customers and build a strong online presence.
How to Claim Your Google Business Profile
Claiming a Google Business Profile is a straightforward process that involves a few simple steps.
Here are the basic steps on how to claim your Google Business Profile:
1. Go to Google My Business
Go to the Google My Business website at https://www.google.com/business/ and click the “Manage now” button.
2. Sign in
Sign in to the Google account you want to use to manage your business profile.
3. Find your business
Search for your business by name and location. If your business appears, click on it. If it doesn’t appear, click on the “Add your business to Google” button and follow the instructions to add your business to Google.
4. Verify your business
Google will need to verify that you are the owner of the business. You’ll be asked to choose a verification method, such as receiving a postcard or a phone call. Once you receive the verification code, enter it into your Google My Business account to complete the process.
5. Optimize your profile
Once you’ve verified your business, you can begin optimizing your profile by adding photos, updating your business information, and responding to customer reviews.
There are many helpful resources out there to help you to claim your Google Business Profile if you run into a snag. Google provides instructions on how to do it, or check out this video that walks you through the steps and can help you troubleshoot some common problems, like if your profile was claimed by someone who no longer works at your company. This is also a helpful resource that you can use if your google business profile is already claimed by someone else.
Claiming and optimizing your Google Business Profile can help potential customers find your business more easily and improve your online presence.
Stay tuned for the next installment in our Marketing for Manufacturing series when we take you through everything you need to know about search engine optimization, or SEO.
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