Industrial Machinery & Equipment

Marathon Equipment

Burlington, ON

Features: CAD2BOM Engineering - Job Costing - Purchasing

With too many manual processes, Marathon needed an ERP that could update and automate their operation.

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I can check our production dashboard. I can see what equipment's been started. I can pull off the customer database easily to see which equipment is in the queue right now, and I can tell how long it will be from start to finish on a particular machine, so it drastically has helped my job.

Jenn Brasher
Equipment Sales Manager
About the Company

The company


Marathon Equipment Inc. has a simple business philosophy to provide proven, quality equipment backed by expert service. With over 100 years of expertise in the repair and preservation of asphalt, Marathon takes pride in manufacturing a wide range of long-lasting, quality products that it sells across North America through a growing dealer network. From humble beginnings over a century ago, they now operate out of a state-of-the-art facility in Burlington, ON.


Marathon is a leading manufacturer of quality road maintenance equipment, tools, and specialties. Marathon manufactures and distributes equipment and products required to repair and maintain roads and other asphalt or concrete surfaces such as airports, parking lots, and bridge decks. Their equipment is also widely used for waterproofing, foundation coatings, roofing, pothole repairs, tack spraying, and much more.

marathon engineer designing trailer

Genius ERP Highlight

“Since we've had Genius, we've grown about 20 percent. We are hoping to grow another 20 percent in the next year or two to come. Genius has helped maintain all our work orders and our production. It's been phenomenal for us.”

Jenn Brasher Equipment Sales Manager
The Challenge

The challenge

After having settled into their new state-of-the-art facility, and with ambitious growth plans on the horizon, Marathon knew they were doing too much manually. They were using binders and passed-around paper copies to manage many of their processes. Specifically, they needed to update their inventory and job costing.

Inventory was a major pain point for Marathon, as it was done solely by what they saw on the shop floor. “Before Genius, our inventory was very barebones. We were always running into emergencies, running out of parts, delaying jobs. It was all just keeping track by eye what was on the shelves. We were relying on the employees to, you know, notify one of our five people who helped with purchasing that we needed something,” explains Phillip Rousseau, Project Manager at Marathon.

Marathon knew they needed a change, but were not sure what direction to take. A chance encounter at a trade show led them to Genius ERP. Rousseau felt that Genius understand their business and intuitively knew what they needed to improve their business.

Top requirements

Accurate inventory

Marathon needed an accurate to keep track of their inventory and improve their purchasing processes to ensure they always had the materials they needed on hand

A better way to communicate between engineering and the shop floor

Too many errors and delays were occurring with their binder system. Marathon needed to improve how they communicated important information — and changes — to the shop floor

Up-to-date job costs

Marathon needed a systematic way to accurately calculate up-to-date job costs to give them better insights into their business

The solution

The solution

Genius ERP has been instrumental in helping Marathon streamline their operations and grow their business. “The biggest challenge Genius helped us overcome here was undoubtedly our inventory.” says Rousseau.

By improving their inventory management, Marathon has been able to speed up their production as they are no longer scrambling and running out of parts. Genius has helped fuel Marathon’s growth. In the past year they have grown their business by 20%, with plans to grow it by another 20% over the next two years.

“We’re in such a niche space and it feels like I’m talking, you know, some alien language whenever I talk to other vendors about what we do here. But somehow Genius has heard it all before, and they were able to quickly make me feel like I could trust them on the answers they were giving me because they understood what I was asking so clearly,” says Rousseau. “It’s been phenomenal for us,” adds Brasher.

marathon pallet reelcraft
Key Features

Key features

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Key features

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Marathon has streamlined their purchasing processes and never runs out of parts thanks to Genius ERP. They can manage all their interactions with vendors in a single system — including placing and tracking purchase orders.

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CAD2BOM Engineering

Marathon can seamlessly transfer data from SolidWorks into Genius ERP, making it easy to keep track of — and communicate — changes to their shop floor, eliminating errors and costly delays.

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job costing

Job Costing

Being able to create accurate job costs has helped Marathon streamline their operations and focus on products that are profitable. Marathon now has a true understanding of their costs and have been able to simplify their product offerings.

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marathon equipment on shop floor
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