Industrial Machinery & Equipment


Patterson, NY

Features: Inventory Management - Project Management - Quote-to-Order

Reelex needed an ERP for high-volume production runs, and a system that could handle the company’s custom packaging machine manufacturing, as well as their services.

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Genius has been, in some ways, life-changing for the company, and has helped bring us into the 21st century.

Timothy Copp
Vice President of Business Development
The company

The company


Located in Patterson, NY, REELEX Packaging Solutions are the creators of the REELEX system, which is the industry standard for packaging most types of telecommunications cable.


REELEX is in the general manufacturing industry. The company develops and supports every aspect of REELEX, from packaging supplies to machine manufacturing, global service, and support.

reelex floor worker inspecting wheel

Genius ERP Highlight

"Any employee in the plant can step in on a job and figure out what they have and what they need."

Tim Copp Vice President of Business Development
The challenge

The challenge

REELEX president Thomas Copp and his son Vice President of Business Development Tim Copp, realized that they needed an ERP system if they were to continue growing.

“When we started getting busier, we ran into issues where we forgot to place an order, and we didn’t have a good feel for lead times,” explained Tim. “We realized we had to get a handle on all of the structure around production.

”The management team went on the hunt for a quality ERP solution that would fit their company’s custom needs at a fair price. REELEX also required a system that would integrate well with their existing Sage 300 accounting software and could handle multi-level BOMs. One of their sales representatives suggested Genius ERP, as it is specialized in SME manufacturers.

Top requirements

Inventory control

For a real-time, rolling catalog of on-demand parts and long-lead items

Production planning and management visibility

For insight across the whole company, so that any employee can move a job forward

Integration with existing accounting software

To pair accounts with job numbers, and facilitate payment tracking while reducing redundancies

The solution

The solution

After carefully vetting various ERPs, REELEX selected Genius. “When Genius first came on board, it was a fantastic learning experience,” said Tim Copp. “We were able to dive deep into how we do things and identify the issues where we were lacking and address them.”

Once up and running, REELEX and its team — which includes electrical and mechanical engineers, designers, CAD and electronics technicians, welders, painters, and field technicians — were able to improve production planning by tracking projects and identifying products that weren’t being completed on time. Genius ERP also gave them the ability to easily share all information related to each job project throughout the entire company — something they had never been able to do before.

With Genius ERP, REELEX can receive work orders and immediately account for how long it will take to complete that specific order, the cost associated with it, and — as a result — how much to charge based on these factors.

reelec metal worker with saw and mask
Key Features

Key features

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Key features

quote to order icon


REELEX can now determine prices based on the true costs of material and labor, allowing them to start with accurate quotes and end projects with profitability

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project management icon

Project Management

Accurate costing, from material to labor overhead — paired with inventory tracking — makes forecasting easy

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inventory management icon

Inventory Management

REELEX now avoids material and long-lead item shortages while optimizing purchasing for a rolling stock of goods

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reelex industrial spooling
Case studies

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Whether you’re looking for your first ERP, or you need a replacement solution, manufacturers just like you have realized the benefits of implementing Genius ERP.

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