Laserax: Leading the Way in Digital Innovation

Quebec-based Laserax, a manufacturer of industrial lasers, has steadily built a reputation as a leader in industrial laser technology. In 2024, the company enhanced its operations with a new ERP system, streamlining internal processes while also helping its customers achieve similar efficiencies with its cutting-edge solutions.

What Sets Laserax Apart

Technical Expertise Across Applications

Since 2010, Laserax has built deep expertise in multiple laser applications, including cleaning, texturing, marking, and welding. The company has earned a strong reputation for developing high-performance laser solutions tailored to industrial needs.

A Leader in the Automotive and EV Industry

Laserax is a major player in the automotive sector, known for developing specialized laser processes for the industry. “About 80% of our business comes from the automotive sector. We work with both manufacturers and Tier 1 suppliers,” says co-founder and VP of Technology, Alex Fraser.

A Growing Global Footprint

More than 90% of Laserax’s sales come from international markets, with 70% of exports going to the U.S. and the rest to Europe and the Middle East. The company’s customers include industry leaders like John Deere, Ford, and Lion Electric. To fuel its expansion and technology development, Laserax recently raised $45.5 million.

A Multi-Channel Sales Strategy

Laserax supplies its lasers both to companies that integrate them into industrial machinery and to end users for production lines.

Commitment to Research & Development

Innovation drives Laserax’s approach. The company invests heavily in R&D to stay ahead of industry trends, backed by a growing patent portfolio that reflects its dedication to quality and continuous improvement.

Innovation at the Core

Laserax collaborates with industry and academic partners to push the boundaries of laser technology. It recently worked with Cégep de Lévis to develop flexible laser welding applications that overcome the limitations of traditional programmable logic controllers (PLCs).

Operational Excellence

In 2024, Laserax implemented Genius ERP to optimize resource allocation and automate manufacturing and decision-making processes.

“In just one year—an impressive timeline—Laserax has successfully integrated over 85% of its manufacturing operations using standard ERP modules, including CAD2BOM, Project Management, Automated Replenishment (synced with Axya), Production Planning, Costing, Product Configurator, Accounting, and more.”

This successful ERP implementation was a major milestone for the company, especially as many manufacturers tend to struggle with the implementation process. By centralizing its operations with Genius, Laserax eliminated non-productive tasks, boosted efficiency, and positioned itself for growth—without adding extra support resources.

Looking Ahead to 2025 and Beyond

Laserax is moving forward with initiatives to integrate artificial intelligence and machine learning into its laser technologies. These advancements will enhance predictive maintenance and improve production efficiency for customers worldwide.

The company is also exploring new market opportunities, particularly in Asia, where demand for advanced manufacturing solutions is growing rapidly. With a strong focus on sustainability and eco-friendly laser solutions, Laserax is well-positioned for industries prioritizing green technology.

With its commitment to digital excellence and ongoing innovation, the future looks bright for Laserax. As the company continues to push the limits of industrial laser technology, the world will be watching its next big breakthroughs.

Congratulations to Laserax for advancing digital transformation and driving innovation!