{"id":3685,"date":"2023-03-03T20:42:29","date_gmt":"2023-03-03T20:42:29","guid":{"rendered":"https:\/\/geniussollive.wpengine.com\/fr\/resources\/"},"modified":"2025-02-27T11:06:53","modified_gmt":"2025-02-27T11:06:53","slug":"marketing-des-fabricants-comment-utiliser-le-referencement-pour-faire-connaitre-et-vendre-votre-entreprise","status":"publish","type":"resources","link":"https:\/\/www.geniuserp.com\/fr\/resources\/blog\/marketing-des-fabricants-comment-utiliser-le-referencement-pour-faire-connaitre-et-vendre-votre-entreprise\/","title":{"rendered":"Marketing pour les fabricants : comment utiliser le r\u00e9f\u00e9rencement pour faire conna\u00eetre et vendre votre entreprise"},"content":{"rendered":"
\n

Ce troisi\u00e8me article sur le marketing de votre entreprise de fabrication porte sur le r\u00e9f\u00e9rencement naturel (SEO) et, de fa\u00e7on plus g\u00e9n\u00e9rale, sur les moyens d\u2019aider votre entreprise \u00e0 \u00eatre trouv\u00e9e dans les r\u00e9sultats de recherche en ligne.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Ce troisi\u00e8me article sur le marketing de votre entreprise de fabrication porte sur le r\u00e9f\u00e9rencement naturel (SEO) et, de fa\u00e7on plus g\u00e9n\u00e9rale, sur les moyens d\u2019aider votre entreprise \u00e0 \u00eatre trouv\u00e9e dans les r\u00e9sultats de recherche en ligne.\u00a0<\/p>\n","protected":false},"featured_media":3253,"template":"","class_list":["post-3685","resources","type-resources","status-publish","has-post-thumbnail","hentry","resources-type-blog","resources-topic-analytics-reporting-fr","resources-topic-marketing-fr","resources-industries-all-industries-fr"],"acf":[],"yoast_head":"\nMarketing pour les fabricants : comment utiliser le r\u00e9f\u00e9rencement pour faire conna\u00eetre et vendre votre entreprise - Genius ERP<\/title>\n<meta name=\"description\" content=\"Ce troisi\u00e8me article sur le marketing de votre entreprise de fabrication porte sur le r\u00e9f\u00e9rencement naturel (SEO) et, de fa\u00e7on plus g\u00e9n\u00e9rale, sur les moyens d\u2019aider votre entreprise \u00e0 \u00eatre trouv\u00e9e dans les r\u00e9sultats de recherche en ligne.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geniuserp.com\/fr\/resources\/blog\/marketing-des-fabricants-comment-utiliser-le-referencement-pour-faire-connaitre-et-vendre-votre-entreprise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing pour les fabricants : comment utiliser le r\u00e9f\u00e9rencement pour faire conna\u00eetre et vendre votre entreprise\" \/>\n<meta property=\"og:description\" content=\"Ce troisi\u00e8me article sur le marketing de votre entreprise de fabrication porte sur le r\u00e9f\u00e9rencement naturel (SEO) et, de fa\u00e7on plus g\u00e9n\u00e9rale, sur les moyens d\u2019aider votre entreprise \u00e0 \u00eatre trouv\u00e9e dans les r\u00e9sultats de recherche en ligne.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geniuserp.com\/fr\/resources\/blog\/marketing-des-fabricants-comment-utiliser-le-referencement-pour-faire-connaitre-et-vendre-votre-entreprise\/\" \/>\n<meta property=\"og:site_name\" content=\"Genius ERP\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Genius-Solutions-179918212091119\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-27T11:06:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geniuserp.com\/wp-content\/uploads\/2023\/08\/blog-seo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"345\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@geniussolutions\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.geniuserp.com\\\/fr\\\/resources\\\/blog\\\/marketing-des-fabricants-comment-utiliser-le-referencement-pour-faire-connaitre-et-vendre-votre-entreprise\\\/\",\"url\":\"https:\\\/\\\/www.geniuserp.com\\\/fr\\\/resources\\\/blog\\\/marketing-des-fabricants-comment-utiliser-le-referencement-pour-faire-connaitre-et-vendre-votre-entreprise\\\/\",\"name\":\"Marketing pour les fabricants : comment utiliser le r\u00e9f\u00e9rencement pour faire conna\u00eetre et vendre votre entreprise - Genius ERP\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.geniuserp.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.geniuserp.com\\\/fr\\\/resources\\\/blog\\\/marketing-des-fabricants-comment-utiliser-le-referencement-pour-faire-connaitre-et-vendre-votre-entreprise\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.geniuserp.com\\\/fr\\\/resources\\\/blog\\\/marketing-des-fabricants-comment-utiliser-le-referencement-pour-faire-connaitre-et-vendre-votre-entreprise\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.geniuserp.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/blog-seo.jpg\",\"datePublished\":\"2023-03-03T20:42:29+00:00\",\"dateModified\":\"2025-02-27T11:06:53+00:00\",\"description\":\"Ce troisi\u00e8me article sur le marketing de votre entreprise de fabrication porte sur le r\u00e9f\u00e9rencement naturel (SEO) et, de fa\u00e7on plus g\u00e9n\u00e9rale, sur les moyens d\u2019aider votre entreprise \u00e0 \u00eatre trouv\u00e9e dans les r\u00e9sultats de recherche en ligne.\u00a0\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.geniuserp.com\\\/fr\\\/resources\\\/blog\\\/marketing-des-fabricants-comment-utiliser-le-referencement-pour-faire-connaitre-et-vendre-votre-entreprise\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.geniuserp.com\\\/fr\\\/resources\\\/blog\\\/marketing-des-fabricants-comment-utiliser-le-referencement-pour-faire-connaitre-et-vendre-votre-entreprise\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.geniuserp.com\\\/fr\\\/resources\\\/blog\\\/marketing-des-fabricants-comment-utiliser-le-referencement-pour-faire-connaitre-et-vendre-votre-entreprise\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.geniuserp.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/blog-seo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.geniuserp.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/blog-seo.jpg\",\"width\":500,\"height\":345,\"caption\":\"SEO rocket launching graph\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.geniuserp.com\\\/fr\\\/resources\\\/blog\\\/marketing-des-fabricants-comment-utiliser-le-referencement-pour-faire-connaitre-et-vendre-votre-entreprise\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.geniuserp.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\\\/\\\/www.geniuserp.com\\\/fr\\\/resources\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing pour les fabricants : comment utiliser le r\u00e9f\u00e9rencement pour faire conna\u00eetre et vendre votre entreprise\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.geniuserp.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.geniuserp.com\\\/fr\\\/\",\"name\":\"Genius ERP\",\"description\":\"Built for Manufacturers.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.geniuserp.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.geniuserp.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.geniuserp.com\\\/fr\\\/#organization\",\"name\":\"Genius ERP\",\"url\":\"https:\\\/\\\/www.geniuserp.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.geniuserp.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.geniuserp.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.geniuserp.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Genius ERP\"},\"image\":{\"@id\":\"https:\\\/\\\/www.geniuserp.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Genius-Solutions-179918212091119\\\/\",\"https:\\\/\\\/x.com\\\/geniussolutions\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/GeniusSolutions\",\"https:\\\/\\\/ca.linkedin.com\\\/company\\\/genius-solutions\"],\"description\":\"Genius ERP provides comprehensive enterprise resource planning software purpose-built for manufacturers. Designed and developed in Canada, Genius ERP helps custom manufacturers plan, execute, measure, and improve production with built-in tools for quoting, engineering, purchasing, scheduling, and inventory management.\",\"email\":\"info@geniuserp.com\",\"telephone\":\"+1-877-987-6005\",\"foundingDate\":\"1989-01-01\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Marketing pour les fabricants : comment utiliser le r\u00e9f\u00e9rencement pour faire conna\u00eetre et vendre votre entreprise - Genius ERP","description":"Ce troisi\u00e8me article sur le marketing de votre entreprise de fabrication porte sur le r\u00e9f\u00e9rencement naturel (SEO) et, de fa\u00e7on plus g\u00e9n\u00e9rale, sur les moyens d\u2019aider votre entreprise \u00e0 \u00eatre trouv\u00e9e dans les r\u00e9sultats de recherche en ligne.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geniuserp.com\/fr\/resources\/blog\/marketing-des-fabricants-comment-utiliser-le-referencement-pour-faire-connaitre-et-vendre-votre-entreprise\/","og_locale":"fr_FR","og_type":"article","og_title":"Marketing pour les fabricants : comment utiliser le r\u00e9f\u00e9rencement pour faire conna\u00eetre et vendre votre entreprise","og_description":"Ce troisi\u00e8me article sur le marketing de votre entreprise de fabrication porte sur le r\u00e9f\u00e9rencement naturel (SEO) et, de fa\u00e7on plus g\u00e9n\u00e9rale, sur les moyens d\u2019aider votre entreprise \u00e0 \u00eatre trouv\u00e9e dans les r\u00e9sultats de recherche en ligne.\u00a0","og_url":"https:\/\/www.geniuserp.com\/fr\/resources\/blog\/marketing-des-fabricants-comment-utiliser-le-referencement-pour-faire-connaitre-et-vendre-votre-entreprise\/","og_site_name":"Genius ERP","article_publisher":"https:\/\/www.facebook.com\/Genius-Solutions-179918212091119\/","article_modified_time":"2025-02-27T11:06:53+00:00","og_image":[{"width":500,"height":345,"url":"https:\/\/www.geniuserp.com\/wp-content\/uploads\/2023\/08\/blog-seo.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@geniussolutions","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.geniuserp.com\/fr\/resources\/blog\/marketing-des-fabricants-comment-utiliser-le-referencement-pour-faire-connaitre-et-vendre-votre-entreprise\/","url":"https:\/\/www.geniuserp.com\/fr\/resources\/blog\/marketing-des-fabricants-comment-utiliser-le-referencement-pour-faire-connaitre-et-vendre-votre-entreprise\/","name":"Marketing pour les fabricants : comment utiliser le r\u00e9f\u00e9rencement pour faire conna\u00eetre et vendre votre entreprise - Genius ERP","isPartOf":{"@id":"https:\/\/www.geniuserp.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.geniuserp.com\/fr\/resources\/blog\/marketing-des-fabricants-comment-utiliser-le-referencement-pour-faire-connaitre-et-vendre-votre-entreprise\/#primaryimage"},"image":{"@id":"https:\/\/www.geniuserp.com\/fr\/resources\/blog\/marketing-des-fabricants-comment-utiliser-le-referencement-pour-faire-connaitre-et-vendre-votre-entreprise\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geniuserp.com\/wp-content\/uploads\/2023\/08\/blog-seo.jpg","datePublished":"2023-03-03T20:42:29+00:00","dateModified":"2025-02-27T11:06:53+00:00","description":"Ce troisi\u00e8me article sur le marketing de votre entreprise de fabrication porte sur le r\u00e9f\u00e9rencement naturel (SEO) et, de fa\u00e7on plus g\u00e9n\u00e9rale, sur les moyens d\u2019aider votre entreprise \u00e0 \u00eatre trouv\u00e9e dans les r\u00e9sultats de recherche en ligne.\u00a0","breadcrumb":{"@id":"https:\/\/www.geniuserp.com\/fr\/resources\/blog\/marketing-des-fabricants-comment-utiliser-le-referencement-pour-faire-connaitre-et-vendre-votre-entreprise\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.geniuserp.com\/fr\/resources\/blog\/marketing-des-fabricants-comment-utiliser-le-referencement-pour-faire-connaitre-et-vendre-votre-entreprise\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.geniuserp.com\/fr\/resources\/blog\/marketing-des-fabricants-comment-utiliser-le-referencement-pour-faire-connaitre-et-vendre-votre-entreprise\/#primaryimage","url":"https:\/\/www.geniuserp.com\/wp-content\/uploads\/2023\/08\/blog-seo.jpg","contentUrl":"https:\/\/www.geniuserp.com\/wp-content\/uploads\/2023\/08\/blog-seo.jpg","width":500,"height":345,"caption":"SEO rocket launching graph"},{"@type":"BreadcrumbList","@id":"https:\/\/www.geniuserp.com\/fr\/resources\/blog\/marketing-des-fabricants-comment-utiliser-le-referencement-pour-faire-connaitre-et-vendre-votre-entreprise\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.geniuserp.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/www.geniuserp.com\/fr\/resources\/"},{"@type":"ListItem","position":3,"name":"Marketing pour les fabricants : comment utiliser le r\u00e9f\u00e9rencement pour faire conna\u00eetre et vendre votre entreprise"}]},{"@type":"WebSite","@id":"https:\/\/www.geniuserp.com\/fr\/#website","url":"https:\/\/www.geniuserp.com\/fr\/","name":"Genius ERP","description":"Built for Manufacturers.","publisher":{"@id":"https:\/\/www.geniuserp.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.geniuserp.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.geniuserp.com\/fr\/#organization","name":"Genius ERP","url":"https:\/\/www.geniuserp.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.geniuserp.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.geniuserp.com\/wp-content\/uploads\/2023\/06\/Logo.svg","contentUrl":"https:\/\/www.geniuserp.com\/wp-content\/uploads\/2023\/06\/Logo.svg","width":1,"height":1,"caption":"Genius ERP"},"image":{"@id":"https:\/\/www.geniuserp.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Genius-Solutions-179918212091119\/","https:\/\/x.com\/geniussolutions","https:\/\/www.youtube.com\/user\/GeniusSolutions","https:\/\/ca.linkedin.com\/company\/genius-solutions"],"description":"Genius ERP provides comprehensive enterprise resource planning software purpose-built for manufacturers. Designed and developed in Canada, Genius ERP helps custom manufacturers plan, execute, measure, and improve production with built-in tools for quoting, engineering, purchasing, scheduling, and inventory management.","email":"info@geniuserp.com","telephone":"+1-877-987-6005","foundingDate":"1989-01-01"}]}},"_links":{"self":[{"href":"https:\/\/www.geniuserp.com\/fr\/wp-json\/wp\/v2\/resources\/3685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geniuserp.com\/fr\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.geniuserp.com\/fr\/wp-json\/wp\/v2\/types\/resources"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geniuserp.com\/fr\/wp-json\/wp\/v2\/media\/3253"}],"wp:attachment":[{"href":"https:\/\/www.geniuserp.com\/fr\/wp-json\/wp\/v2\/media?parent=3685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}