{"id":3092,"date":"2020-06-11T17:55:44","date_gmt":"2020-06-11T17:55:44","guid":{"rendered":"https:\/\/geniussollive.wpengine.com\/fr\/resources\/"},"modified":"2026-08-05T14:19:57","modified_gmt":"2026-08-05T14:19:57","slug":"crm","status":"publish","type":"resources","link":"https:\/\/www.geniuserp.com\/fr\/resources\/webinars\/crm\/","title":{"rendered":"CRM Genius"},"content":{"rendered":"<p>Un CRM est un outil indispensable pour g\u00e9rer le processus de vente, mais s&rsquo;il n&rsquo;est pas enti\u00e8rement connect\u00e9 \u00e0 votre ERP, il ne sera pas un outil efficace pour les fabricants sur mesure.<\/p>\n<p>Genius CRM comprend de nombreuses fonctionnalit\u00e9s qui facilitent la gestion du processus de vente, y compris untableau de bord de vente personnalis\u00e9 pour g\u00e9rer les informations client et les opportunit\u00e9s d\u2019affaires, ainsi qu&rsquo;un outil simple pour cr\u00e9er des campagnes marketing et des courriels de masse.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Genius CRM includes many features that make managing the sales process easier, including a personalized sales dashboard for managing customer information, leads and opportunities, as well as an easy tool to create marketing campaigns and mass emails.<\/p>\n","protected":false},"featured_media":2553,"template":"","class_list":["post-3092","resources","type-resources","status-publish","has-post-thumbnail","hentry","resources-type-webinars","resources-topic-analytics-reporting-fr","resources-topic-customer-relations-fr","resources-industries-all-industries-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - 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